The Christmas on Euclid Experience, a non-profit organization, is produced by Greater Ontario California (GOCAL) has been a tradition for thousands of visitors each year since 1922. Free fun family events are planned on historic Euclid Avenue in Ontario, California, during the holidays. The twinkling exhibition of festive lights and decorations are on display throughout downtown where families, friends, visitors or neighbors are delighted each year when the start of the holiday season is kicked off on with the annual holiday lights parade and tree lighting ceremony at Ontario Town Square. More activities in December include a 5K Reindeer Run, a craft fair, community sing-a-long, snow play, carnival rides plus live music and entertainment. The iconic Euclid Avenue Nativity Scenes are on display from Thanksgiving thru News Years Day.